Dorel Juvenile launches world’s first child seat with integrated airbagsMontreal, Quebec -
Dorel Juvenile, a segment of Dorel Industries (TSX: DII.B, DII.A), and one of the world’s largest juvenile products manufacturers in its categories, is officially launching the world’s first child car seat featuring built-in airbags. The Maxi-Cosi AxissFix Air is being rolled out starting today at selected retailers across Europe, with media events planned in various cities all this week.
Worldwide more than 5,000 children are seriously injured in road traffic crashes every day*. The revolutionary Maxi-Cosi Air Safety technology® will enhance the safety of children in forward-facing child car seats. In the event of a collision, the integrated airbags will reduce the forces on a child’s head and neck by up to 55% compared to a standard forward-facing child car seat. Working with Helite, a French company specializing in mobile airbag technology, the breakthrough came after extensive development and testing. AxissFix Air is protected globally by several patents.
“By introducing our Maxi-Cosi Air Safety technology®, Dorel is setting a new standard in child car seats. This is further evidence of how Dorel is consolidating its technology leadership,” commented Martin Schwartz, Dorel President and CEO. “We were the first to embrace i-size in 2013, the new European standard for children’s car seats. In 2009, Safety 1st launched Air Protect side impact protection. Dorel is committed to consistently increasing the safety of our children. We dedicate millions annually to innovative product development and the Maxi-Cosi innovation is the latest result of our aggressive R&D efforts.”
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