Charge is a British bicycle company based in the rolling hills of Somerset, England. We aim to simplify the buying process for both enthusiasts and mainstream consumers worldwide by producing innovative bicycles that are contemporary, practical and stylish for a global cycling audience. We focus on three product categories: Plug (road), Grater (urban) and Cooker (all terrain) and provide choice within each range to suit all tastes and price points. The simplicity of the Charge product line allows choosing a bicycle to be an easy and enjoyable experience.