Description

Recreational/Leisure Segment

Brands

Dorel markets its Recreational/Leisure products principally under the Cannondale, Schwinn, GT, Mongoose, IronHorse, SUGOI, Pacific, RoadMaster, and InSTEP brand names.

2012 Total Revenue - US$928 million

DIVISIONS:

  • Cycling Sports Group (CSG)
  • Pacific Cycle
  • Apparel & Footwear Group (AFG)

PRODUCT RANGE:

  • Premium and mass market bicycles
  • Branded performance apparel
  • Jogging strollers
  • Ride-on toys

In 2004, Dorel became one of the largest marketers of recreational products in North America with its acquisition of Pacific Cycle, a leader in the design, marketing and distribution of high quality branded bicycles and other recreational products, best known for its Schwinn, Mongoose, GT and Roadmaster bicycle brands. In February 2008, Dorel purchased the Cannondale Bicycle Company and SUGOI Performance Apparel, furthering its goal to become a preeminent global bicycle company.

The Recreational/Leisure segment comprises three distinct operating divisions: The Cycling Sports Group (CSG) division which markets premium brand bikes to the Independent Bicycle Dealers (IBD) channel; the Pacific Cycle division which covers the mass merchant and sporting goods channels; and the Apparel Footwear Group (AFG) which incorporates the SUGOI, Cannondale, GT, Schwinn, Iron Horse and Mongoose brands.

The segment's worldwide headquarters is based in Bethel, Connecticut. There are also significant operations in Madison, Wisconsin and Vancouver, British Columbia. European operations are based on Oldenzaal, Holland with additional facilities in Switzerland, Germany and the United Kingdom. Sales and distribution facilities are also located in Australia and Japan. In 2012 the segment established a sales organization in China to develop sales to retailers in that region.