In North America, Dorel markets its Juvenile products under the Safety 1st, Cosco, Maxi-Cosi, and Quinny brands. In Europe, Dorel's brands include Maxi-Cosi, Quinny, Bébé Confort, Safety 1st, Hoppop, Babidéal and Baby Relax.
Our global brands - Safety 1st, Maxi Cosi and Quinny are also sold by Dorel's Australian and Latin American operations; regional brands such as Mother's Choice in Australia, Voyage in Brazil and Infanti in some parts of Latin America are also an important part of Dorel's product portfolio. Dorel also sells juvenile products under various licensing agreements such as Eddie Bauer and Disney.
2012 Total Revenue - US$1.04 billion
Dorel is the world’s largest manufacturer of carseats as well as the largest global juvenile products distributor in its categories. This segment operates in North America, Europe, Latin America and Australia. Dorel’s brands are recognized globally and have gained wide consumer acceptance for their high quality products which encompass safety and innovative designs, state-of-the-art features and up-to-date fashion. Dorel's disciplined, consistent approach to product development is underlined by the commitment of its teams to innovation, quality and safety. This dedication has led to an uninterrupted flow of exciting new products.
The Juvenile segment builds on its proven three pronged strategy:
- Developing exciting, innovative products
- A diversity of global and regional brands
- Owning distribution in various geographic regions.
Marketing in North America is geared towards value oriented consumers, primarily through mass merchants, department stores and hardware/home centres. Traditionally, Europe has catered to specialty juvenile product boutiques offering mid-level to high-end price point products.
The 2011 acquisition of the Silfa Group established Dorel in the retail business in both Chile and Peru. The Company owns and operates over 70 stores in these regions. Dorel Europe also operates two retail locations in Poland.
Our Continuing Focus is Quality and Safety
As the world's largest manufacturer of car seats and a leader in many other juvenile product categories, Dorel values and appreciates the confidence as well as the trust that parents and caregivers place in us.
Dorel is fully committed to quality and safety. This is an ongoing process and is of paramount importance to us. Dorel invests millions of dollars annually at our juvenile operations worldwide, operating world-class testing equipment to ensure our products meet our global quality and safety standards.
One example is our multi-million dollar state-of-the-art Dorel Technical Center for Child Safety in Columbus, Indiana. This facility’s devotion is to drive technological advancements and innovations for child passenger safety.
In the U.S., Dorel has pioneered several enhanced safety features for children's car restraints, including “Air Protect”, a side impact protection technology and “G-Cell”, the integration of impact absorbing foam used in race cars. In Europe, the FamilyFix is the ultimate state-of-the-art Isofix base. The light-and-sound LED display on the base rules out any incorrect fitting, ensuring absolute safety. Dorel will continue to strive to deliver products with the highest quality and reliability.
It is a Dorel goal to provide parents with the most advanced products and services. Innovation is at the heart of our company, we aim to be always ahead. We are building a future through our reputable and durable global and regional brands. We strive for excellence in each of our departments to maintain our leadership. We therefore encourage our Dorel teams to be innovative, daring and to constantly search for creative solutions.
We remind parents and caregivers to carefully read and follow all product instructions to maximize the safety of each product used.