Description

Home Furnishings

2012 Total Revenue - US$522 million

DIVISIONS:

  • Ameriwood
  • Cosco Home & Office
  • Dorel Home Products
  • Altra Furniture
  • Dorel Asia

PRODUCT RANGE:

  • Ready-to-assemble furniture
  • Folding chairs and tables
  • Step stools
  • Step ladders
  • Futons
  • Bunk beds
  • Imported home entertainment/office furniture
  • Imported upholstery items

Dorel's Home Furnishings segment participates in the $80 billion North American furniture industry. Dorel ranks in the top ten of North American furniture manufacturers and marketers. In order to maintain its leadership, the Home Furnishings segment delivers quality product with its North American production facilities and its imported product lines. With its four facilities in Canada and the U.S., Dorel produces ready-to-assemble (RTA) furniture and mattresses. RTA furniture is manufactured and packaged as component parts and is assembled by the consumer. It is a reasonably priced alternative to traditional wooden furniture, providing quality products to the consumer at an exceptional value. Dorel is North America's number two manufacturer of RTA furniture.

Dorel imports items such as metal folding furniture, step stools and ladders, office and home entertainment furniture, upholstery, dinettes, children's furniture and other specialty products.

Dorel has a significant market share within its product categories. Home Furnishings sales are concentrated with mass merchants, warehouse clubs, home renovation centres as well as office and electronic superstores. Internet sales through on-line retailer sites have become a rapidly growing source of the segment's revenues.